A glimpse of my work.
Creating actionable patron personas for a library and archive.
BAnQ created a set of personas in 2018 that grew exponentially over the years but were rarely used. Our team undertook the process of creating a more concretely usable set of patron representations.
Mapping opportunities to improve the B2B experience in the pharma sector.
A pan-Canadian health products distributor wanted to improve its relationship with a specific segment of customers: international biopharmaceutical producers.
Designing for complex customer service in eyewear.
This large-scale mandate involved mapping the entirety of our client’s customer experience to identify opportunities for improvement. This led us to redesign a key employee tool: the POS app.
Mini Showcase: Digital Memorial Experience
This client wanted to make their hosted memorial pages both more reflective of their customers’ unique life stories and easier to manage for families and friends of the departed.