A glimpse of my work.
Mapping opportunities to improve the B2B experience in the pharma sector.
A pan-Canadian health products distributor wanted to improve its relationship with a specific segment of customers: international biopharmaceutical producers.
Designing for complex customer service in eyewear.
This large-scale mandate involved mapping the entirety of our client’s customer experience to identify opportunities for improvement. This led us to redesign a key employee tool: the POS app.
Researching the experience of social involvement.
This research mandate delved into the experience of being a proud volunteer member of a community with a mission.